This is the title I chose for my personal blog, which is meant to give me an outlet for one of my favorite crafts – writing – plus to use an image from my favorite sport, golf. Out of college, my first job was as a reporter for the Daily Astorian in Astoria, Oregon, and I went on from there to practice writing in all my professional positions, including as press secretary in Washington, D.C. for a Democrat Congressman from Oregon (Les AuCoin), as an Oregon state government manager in Salem and Portland, as press secretary for Oregon’s last Republican governor (Vic Atiyeh), and as a private sector lobbyist. This blog also allows me to link another favorite pastime – politics and the art of developing public policy – to what I write. I could have called this blog “Middle Ground,” for that is what I long for in both politics and golf. The middle ground is often where the best public policy decisions lie. And it is where you want to be on a golf course.
As all of who like sports watch athletic conferences around the country smolder into something we don’t recognize, it is hard to know what to say, if anything.
So much has been written that I am cautious about adding my own words to the debate, which has watched the Pac 12 conference dwindle down to four schools – Oregon State University, Washington State University, Stanford, and the University of California.
Do I care?
I am not sure because, as with many things these days, it’s all about the money. And there’s nothing I can do about that.
The University of Oregon and the University of Washington bolted from the Pac 12 to the Big 10…or how many is it above 10? Several other Pac 12 schools bolted for the Big 12.
The best way for me to make my views known, if anyone cares, is to reprint a column by my favorite sports journalist going – John Feinstein. As always, he gets right to the point and does so using solid words, as well as skewering the notion that what athletic administrators are doing “is for the student athletes.”
Here is his most recent column.
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It’s not even a huge story anymore: Big-time college programs switch conferences nowadays the way most of us change our socks. It happened so much in the past week that it became hard to keep track of who was on the move and where they were moving.
Let’s recap: Oregon and Washington are abandoning the Pac-12 (10? 9? 6? 4?) to join the Big Ten. Once that conference recruits two more teams, which it will no doubt do in the not-too-distant future, it can call itself “the Big Ten Twice,” which will at least be accurate.
Meanwhile, Colorado and football coach Deion Sanders also left the Pac-?? to move to the Big 12, and were followed soon after by Arizona, Arizona State and Utah, meaning the Big 12 — which has had 10 teams recently — now has 16 teams, since it lost Texas and Oklahoma, but is bringing in Brigham Young, UCF, Houston and Cincinnati to replace them.
Most of these moves will actually take place a year from now. But there is, undoubtedly, more to come. If it is to stay alive, the Pac-?? will have to go on a desperate raiding and pillaging tour of its own. It could target schools such as San Diego State in the Mountain West — which was close to joining the league earlier this summer — along with other Mountain West schools such as Boise State, Fresno State and Air Force. The league might also go after schools from the newly restructured American Athletic Conference such as SMU, Tulane, and Rice.
Or, it might just fold, after being in business in some form since 1915, and let its remaining members grab financial life rafts wherever they can find them. Stanford and California are already flirting with the ACC, but who knows what will happen to that conference if Florida State leaves — entirely possible — and Clemson follows. ‘
That would leave the ACC with a bunch of mediocre football schools, courtesy of former commissioner John Swofford, who thought raiding the Big East for Syracuse, Pittsburgh, Boston College, Virginia Tech and Miami would somehow change the culture of the ACC.
It did exactly that: Transforming the most iconic basketball conference in history into just another league, while creating a bloated football conference that loves to brag about how many of its teams reach second-tier bowls every year.
Swofford also made a remarkably one-sided deal with Notre Dame, giving the school full privileges in every sport except the one that mattered: Football. The Irish play five conference games a year — meaning they play Clemson and Florida State once every three years — and don’t have to play in the conference championship game when they’re good.
To quote then-men’s basketball coach Mike Brey at the time of the deal, “I’m not sure why Swofford would make that deal unless we agree to bring the gold helmets full time.”
Now, Jim Phillips, Swofford’s successor, may have to fight for the ACC’s survival.
The funniest — and most annoying — thing about all the announcements from school presidents, athletic directors and conferences were the constant references to “student-athletes.” Let’s put aside my argument that the term is the single most hypocritical (not to mention redundant) phrase in all of sports. My question is this: Who do these guys think they’re fooling at this point?
No one — no one — thinks any of these moves are about anything but money. There’s nothing wrong with following the money in today’s world, but let’s not turn this into a stand-up act by claiming it’s “for the student-athletes.”
The Pac-12 fell apart last week when the best TV deal commissioner George Kliavkoff could come up with was with Apple Sports. The money wasn’t awful — about $25 million a year per school, with escalators based on subscriptions, according to the AP — but the lack of exposure was a huge hindrance. There was no guarantee in the deal to get the Pac-12 games onto more traditional networks, and the conference, already hurting in recruiting in recent years, would undoubtedly lose much-needed exposure.
When Kliavkoff presented the potential deal to the conference membership, the schools began scrambling like the proverbial rats deserting a fast-sinking ship. All in the name of their “student-athletes,” of course.
The college football season begins in two weeks, with the NCAA’s euphemistic “Week Zero” a way to try to hide just how long the season has become. By then, it is entirely possible there will be more change. No one knows exactly how the four remaining Pac-?? teams will react: Recruit or run?
There’s no doubt that the SEC, which has been quiet since Texas and Oklahoma agreed to join the league two years ago, is going to jump back into the re-alignment pool at some point soon. Florida State and Clemson, as football powers, would make sense, although Florida would certainly balk at FSU joining the league and sharing in its TV package.
Those two schools will probably make a move for the door, because the ACC television money isn’t close to that enjoyed by the SEC or the Big Ten. For better or worse — mostly worse — the ACC is locked into its contract with ESPN through 2036. The better is that the deal can’t get worse; the worse is that it can’t get better.
As someone old enough to remember when the Southwest Conference champion hosted the Cotton Bowl every year and Indiana represented the Big Ten in the Rose Bowl — “Punt, John, Punt!” — I’ve reached the point in which it really doesn’t matter who plays in what conference.
The presidents are going to chase the money until it runs out — which will probably be never. What happens to the non-revenue “student-athletes” who do not travel by charter is a question that will have to be answered later.
Don’t expect to see Maryland and UCLA playing soccer or Rutgers and USC playing volleyball on a regular basis. How about a Penn State-Oregon dual meet in swimming? Ever try to get from State College to Eugene on a commercial flight in January?
The money justifies anything and everything.
I see one ray of hope. The Ivy League will never change.