PERSPECTIVE FROM THE 19TH HOLE: This is the title I chose for my personal blog, which is meant to give me an outlet for one of my favorite crafts – writing – plus to use an image from my favorite sport, golf. Out of college, my first job was as a reporter for the Daily Astorian in Astoria, Oregon, and I went on from there to practice writing in all of my professional positions, including as press secretary in Washington, D.C. for a Democrat Congressman from Oregon, as an Oregon state government manager in Salem and Portland, as press secretary for Oregon’s last Republican governor (Vic Atiyeh), and as a private sector lobbyist. This blog also allows me to link another favorite pastime – politics and the art of developing public policy – to what I write.
The headline for this blog relates to a presentation I heard this week that came across as foreboding in a business where I have been involved for my entire professional career – the communications business.
But, wait for it.
I’ll provide more information, but, first, this introduction.
A few months ago, I and about 10 others were asked to participate as members on a committee appointed by Oregon Common Cause to take a look at how to improve ethical conduct and behavior at the federal level.
A tall task. One that might not to produce any kind of result, especially as we worked in little old Oregon.
The motivation for our effort was that, since Watergate has receded from public consciousness, so has ethical behavior and conduct on the part of public officials, especially with a president who has no ethical bearings. And, public officials in general often don’t exhibit ethics, or appear not to care about it.
Worse perhaps, the public – you and me, as voters – sometimes appear to care more about winning at any cost than winning with skill, ethics and honesty.
At least three initiatives are under consideration by our committee:
- Encouraging Oregon school systems to include ethics modules in their curricula – and we have found out that such modules are sadly lacking. Still, we have identified two school districts that are willing to develop pilot programs which could serve as models for others around the state.
- Encouraging public officials at all levels – including both elected and appointed officials – to sign ethics pledges to illustrate that, while in office or on the campaign trail they engage in ethical behavior and conduct.
- Developing an education plan that could prompt voters to re-establish ethical behavior and conduct as a solid criterion for public officials.
In all of our work so far we have been wondering how to communicate in current society, which appears to be marked by a heavy reliance on social media, including such sites as Facebook and Twitter.
So, at my suggestion, we asked my former partner ands current friend, Pat McCormick, one of Oregon’s standout practitioners of communication arts, to help us understand the new landscape.
He met with us last week and provided these nuggets, each of which has major implications for how effective communication occurs these days:
- In 2004, there were 104 daily and weekly newspapers in Oregon. Today, there are only 85.
- In 2004, newspaper circulation totaled 1.4 million subscribers. Today, the number is down to 796,000.
- There are huge generational differences between and young and old as to where each gets news. Fifty per cent of those between ages 18 and 29 get news on social media platforms. For those 65 years of age and older, 85 per cent get their news from TV.
- Further, 50 per cent of the so-called “millennials” get their political news on Facebook. For “baby boomers,” 50 per cent get their political news from local TV news.
- Overall, two-thirds of adults in the U.S. get news from social media sites, not mass media sites that were the stock in trade for persons in my age group
- The most-viewed social media site is Facebook. Twitter is next, but quite a ways down.
Beyond these and other statistics, my friend, Pat, said there are six communications trends that have started and will continue:
- Consolidation
- Fewer reporters
- Constant content demand
- Post first; correct later
- Entertainment matters more than journalism
- There is more investment in news dissemination than in news collection
He also said many Americans suffer from what he called “confirmation bias.” When we see or hear something that confirms our bias, we then confirm it. Think about it for only a few seconds – that’s what happens when citizens rely on only one source for news and information – a source they agree with most of the time — and don’t employ a variety of sources to come up with more reasoned viewpoints.
Pat ended with a terrific point made often, he said, by his late mother. She said God made people with two ears and one mouth for at least one reason – so they listen more than they talk.
Good advice for all of us – whether in the communications or in real life.