PERSPECTIVE FROM THE 19TH HOLE: This is the title I chose for my personal blog, which is meant to give me an outlet for one of my favorite crafts – writing – plus use an image from my favorite sport, golf. Out of college, my first job was as a reporter for the Daily Astorian in Astoria, Oregon, and I went on from there to practice writing in all of my professional positions, including as a Congressional press secretary in Washington, D.C., an Oregon state government manager in Salem and Portland, press secretary for Oregon’s last Republican governor (Vic Atiyeh), and a private sector lobbyist. This blog also allows me to link another favorite pastime – politics and the art of developing public policy – to what I write.
One of the best pieces I ever got as a lobbyist in the State of Oregon came from one of our firm’s mentors, the late Chuck Frost, once a vice president for then Oregon’s largest private company, Tektronix.
Frost provided three pieces of great advice as he we started our company, CFM Strategic Communications – advice, which was goof for all 25 years of my run with CFM. Here is summary:
+ Build and bank good will. Establishing a pattern of service will serve you well with clients and in the community. Tektronix, under Chuck’s leadership, set out to do that in the Oregon Legislature and in Congress, earning credit that allowed the company to be seen as Oregon’s high-tech business leader.
This approach used to work in the lobby game, but, for all sorts of reasons, it is not as effective these days with a far more confrontational style of politics.
Let me emphasize this, too. If we tried to build or bank goodwill, we expected nothing specific in return. No quid pro quo. But we did hope for consideration for the viewpoints we expressed to officials on behalf of our clients.
+ Integrity is your main credential — don’t lose it! Always do the right thing. Honesty in business relationships will stand you in good stead regardless of the business environment.
This sounds far removed from reality today. Integrity seems to be often a mostly lost credential. Many political figures get by without much in the sense of honesty, ethics or integrity. But, as lobbyists, we felt our integrity was crucial to potential success. We fought hard to maintain it.
+ Advance principles that are not just in your self-interest, but in the public interest, as well. For our firm over the years, this was a critical test in any lobbying or public relations task.
Over the years, we couldn’t always this perspective, self-interest being what it is, but we tried hard to do so. Lobbying was easier when you could argue from two bases – (a) the benefit to your clients who were solid members of a community; and (b) the benefit to the general public.
For the moment, at least, these three credentials seem to be missing from today’s public policy process. Some of this is due to President Donald Trump who may be on the way to impeachment if Democrats control Congress next year.
His misdeeds and untruths are becoming legendary, marked, as always, by hate and disdain for anyone who has the temerity to disagree with him because he knows all and is always right.
The principles outlined above served us well as lobbyists in my company for more than 25 years. As you review them, you may come to think of them as potential axioms for life, as well as for lobbying.